Tag: tricking the algorithm

From Memes to Family Dreams: Decoding Ryanair’s Diverse Marketing Approach

February 27, 2024

Branding in Digital Marketing, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Marketing Strategy, Digital Marketing Trends and News, Social Media

Ryanair’s marketing strategies are as diverse as they are effective. From witty tweets to engaging TikTok videos, they tailor content to suit diverse audiences across platforms. Balancing entertainment with information, Ryanair fosters genuine connections with their audience while maintaining transparency through active engagement.
Digital Advertising in the Data privacy age. Will Users Trick The Algorithm?

February 27, 2024

Digital Advertising, Digital Marketing Strategy, Paid Media, Search, SEO

Digital advertisers aren’t the only ones watching users. Users are watching the advertisers. Increasingly consumers know their data and privacy is not safe online. They have little choice but to take matters into their own hands. It is very possible users will start tricking the algorithm to avoid creepy personal ads and shield their online…