Tag: SOCIALMEDIASTRATEGIES
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TikTok edits are taking the digital world by storm, captivating audiences and reshaping the way we engage with media. So, let’s dive into the phenomenon of TikTok edits and their power as a digital form of word-of-mouth marketing
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Who could have predicted that a flurry of memes and social media buzz would not just catch our collective attention but also drive millions to theatres to culminate in an astonishing box office collection of over $2 billion? Welcome to the era of ‘Barbenheimer’—a testament to how digital marketing has showcased its power to make…
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This article explores the unlikely collaboration that underpinned skincare giant CeraVe’s first Super Bowl commercial. It encompassed a three week long digital campaign which positioned actor Michael Cera as CeraVe’s founder. This piece will bring the reader on a journey down an unlikely rabbit hole of digital content, ultimately gleaning the true power of earned…
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Explore the dynamic world of digital marketing with a close examination of Ryanair’s groundbreaking social media tactics. Embark on a journey to understand how Europe’s premier low-cost carrier leveraged unconventional strategies to amplify brand visibility and engagement in the competitive airspace of social media. Discover actionable insights and expert tips to navigate the ever-evolving landscape…
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A look at how Alix Earle has become the face of Gen Z influencer marketing through what has become know as ‘The Alix Earle’. Alix uses a consistent content structure, a distinct brand persona and her relatability to connect with her audience. This has allowed her to garner huge influence over her community and partner…
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In the world of fashion, embracing e-commerce has become essential. The fashion industry is fast-paced, and consumers are constantly seeking the latest trends. E-commerce provides a vital platform for both fashion retailers and customers, offering a virtual space where brands can showcase their collections globally.
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Toad&Co is an eco-friendly clothing line. They strategically utilise their social media platforms to connect consumers with their outdoor clothing and lifestyle brand. Their environmental purpose starts with their products, and continues to be evident through their digital marketing. Their apparel is made from sustainable materials such as organic cotton, hemp, TENCEL fibres, and recycled…
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UGC: the future of digital marekting? User-generated content (UGC) is now one of THE most fun ways that companies make sales and do social media marketing! Whether its the fashion, beauty, lifestyle or home improvement industry (as well as many others), UGC could be the future of digital marketing! So many companies are looking for…
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“ The story of Wrexham AFC is not only a fairytale befitting its Disney+ TV show, but also the clearest indicator yet as to how sporting talent and teams will be marketed and promoted in the future“ Source: Battenhall A sleeping Giant In the heart of North Wales, nestled between the Welsh mountains and the…
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In the ever-competitive skies of the airline industry, Ryanair has charted a unique course through its straight-out hilarious use of social media, particularly TikTok, to engage and entertain its audience. The budget airline has turned heads not just for its affordable travel options but for its brilliantly executed social media strategy. By leveraging comedy, Ryanair…
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Explore how college students are reviving influencer marketing, making it more powerful than ever before.
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In a world where societal standards of beauty often seem unattainable, Dove has emerged as a beacon of positivity, championing the message of self-love and embracing one’s natural beauty. With its groundbreaking campaigns and unwavering commitment to inclusivity, Dove has revolutionized the beauty industry and inspired millions worldwide. It was one of the first brands…
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Digital marketing has not only sustained the Fab Four’s relevance, but has propelled them to a huge cultural stature (arguably, an even bigger stature than Jesus).
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Before, it was the reign of boring, one-way ads, but thanks to the magic of digital technology, the game has changed, my friends! Brands now have the ability to captivate, surprise, and even make you laugh, all at the click of a button.
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Think about an advertisement that left a mark on your memory. Chances are, it did not just display product features; it probably tapped into your emotions, evoking joy, nostalgia, or maybe a sense of urgency. This is the magic of Emotional Marketing – the ability to connect with consumers’ hearts and minds and leave a…
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Moreover, technical advances in terms of data analysis mean that we can predict fans’ future behaviour in advance and anticipate their needs. This has an impact on brands’ marketing strategies, which will improve the profitability of marketing campaigns.
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Gymshark leverages the popularity of influencers, including YouTube entertainers to Olympic gold medalists and general Gym-fluencers, to connect with millions and propel the company’s success. Gymshark expands its community by understanding the fitness-focused consumer base, that engage with gymshark through many different avenues. They host events like a weekly running club and lifting events to…
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Unveiling Sephora’s Digital Mastery: Lessons for Every Marketer
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, D2C (Direct to Consumer), Digital Marketing Strategy, Digital Marketing Trends and News, Influencer Marketing, Uncategorized, VR (virtual reality), Website optimisationSephora’s Digital Marketing Success
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In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.
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Visual content is a key component in digital marketing that engages and captures audiences in a way that simple text never could.
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With a history rooted in understanding and serving the needs of athletes, Nike has evolved into a global powerhouse, continually pushing boundaries and inspiring athletes of all levels. But what exactly fuels Nike’s unparalleled connection with its customers, propelling it forward as a leader in the digital age? Let’s delve deeper into Nike’s digital strategy…
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Discover the dynamic world of beauty trends on TikTok and how brands are responding in my latest blog post! From innovative makeup techniques like the ‘fox eye’ trend to the latest product launches inspired by TikTok sensations, dive into the trends shaping the beauty industry.
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Imagine this : You’re a digital marketer navigating the vast landscape of social media, and there’s one challenge that keeps you up at night : building a community that not only engages but stays loyal to your brand. I have your solution : Alternate Reality Games.
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Your exclusive invite to luxury! Upgrade your experience and see how Coach and Loro Piana are connecting with YOU through TikTok..
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The Endless Scroll: How Content Marketing Keeps Us Hooked on Consumer Culture
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Strategy, eCommerce, eCRM, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingDigital marketing is changing the way in which brands attract and connect with consumers. Specifically, content marketing uses videos, social media posts, and online articles to encourage consumers to associate with brands. This further permeates existing consumer culture.
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A brief explanation about how Spotify has become such a famous company thanks to its innovation in digital marketing.
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Why gamification in sports? Did you know that according to New York Times, only 23% of Generation Z (people born after 1995) are fan of sport, in comparison 42% of millennials (people born between 1981 and 1996) declared to be sports fan. Even 27% of gen Z declared that they were not in love with…
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The world of DJing is, similar to many other industries, no longer defined solely by the ability of the artist to create their art. Instead, to “make it” in this ever tight knit industry is now equally marketing and branding as well as talent and skill on the decks.
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Nowadays, we are constantly attacked by an enormous inflow of information, stimuli, advertisements and messages that encourage us to continuously pay attention and purchase, which is why it is tough for a company to stand out in customers’ eyes, we are overflown by content from every side. However, there is one aspect that connects each…
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The Ferrari Phenomenon: A Case Study in Digital Marketing Excellence
AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Copywriting and content optimisation, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, SEO, Social Media, Uncategorized, Video Marketing, VR (virtual reality), Website optimisationGet ready for an electrifying dive into Ferrari’s digital strategy in our next blog, “The Ferrari Phenomenon.” Discover how the iconic brand combines social media genius, virtual showcases, and AI innovation to captivate a global audience. From the racetrack to the digital realm, Ferrari’s blend of tradition and technology redefines luxury marketing. Stay tuned for…
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The atmosphere is electric and expectations sky-high, ladies and gentlemen, buckle up for the all-star game weekend. The game we’ve all been waiting for is set to tip off on February 18th 2024 in Salt Lake City and promises to be not only an epic clash of basketball titans, but also to be a digital…