Tag: SOCIALMEDIA
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A look at how Alix Earle has become the face of Gen Z influencer marketing through what has become know as ‘The Alix Earle’. Alix uses a consistent content structure, a distinct brand persona and her relatability to connect with her audience. This has allowed her to garner huge influence over her community and partner…
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Fyre Festival was supposed to be the next best thing, challenging Coachella, Burning Man and Glastonbury. How did it all go wrong?
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In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.