Like any element of marketing, there are potential pitfalls one must be considerate of before tripping into one. Nonetheless, humanisation offers potential to brands.
Charlotte Tilbury’s PR stunt gathers the traction from influencer’s viral unboxing videos. Is this just the beginning of the new extremes brands will go to attract attention in the current saturated market?
A short blog summarising how important TikTok has become for publishing books and why authors don’t get to be reclusive anymore. Includes some tips for getting started as an author on social media
Through this article, I aim to educate you all on embracing who you are, so, grab your virtual magnifying glasses, get into comfortable pyjamas, and take a deep breath as we get ready to embark on a beauty adventure where social media is not just a platform but a colourful world representing you all. Discover…
Ever wondered what the secret to small-brand success is? The answer is simple: micro-influencers. Keep reading to find out how to successfully use micro-influencers to optimise your brand’s success…