Like any element of marketing, there are potential pitfalls one must be considerate of before tripping into one. Nonetheless, humanisation offers potential to brands.
Have you ever wondered how companies tailor their marketing strategy to their audience? Read this article to find out what Ryanair’s answer to that is!
Imagine concocting a digital strategy with a sprinkle of audacity, a splash of irreverence, and an eccentric CEO at the helm… Welcome to the wild ride of Ryanair’s unapologetically bold digital and social media strategy! Picture this: a strategy as brash, unconventional, rebellious and successful as the company it serves, catapulting Ryanair into the digital…
This blog explores the advantages and disadvantages associated with influencer marketing. A real case is explored; the partnership between Morphe and James Charles. This highlights the risk of employing influencers because of the volatility of the online world.
Fyre Festival was supposed to be the next best thing, challenging Coachella, Burning Man and Glastonbury. How did it all go wrong?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to capture the attention of today’s consumers. Among the plethora of social media platforms vying for user engagement TikTok has emerged as a game-changer, reshaping the landscape of digital marketing strategies in profound ways. From its innovative content…
How Porsche melds Legacy with Digital Innovation ? As luxury brands continue to wrestle with the delicate dance between tradition and digital innovation, Porsche shapes a marketing approach that is a master class in sophistication and success for the digital era. The German marque has always been adept at merging multi-generational brand enthusiasts, balancing their…
Imagine this : You’re a digital marketer navigating the vast landscape of social media, and there’s one challenge that keeps you up at night : building a community that not only engages but stays loyal to your brand. I have your solution : Alternate Reality Games.
Unlock the full potential of your restaurant with the magic of digital marketing. Discover how a robust online presence can transform your culinary dreams into a bustling reality. Today’s article is a treasure trove of actionable insights for both budding restaurateurs and seasoned chefs looking to spice up their digital game. We delve into the…
Hailey Bieber, an American model and media personality, sends beauty fans into a MELTDOWN after announcing a launch of another addition to her skincare brand Rhode. The new “it girl” of the social media may just be using the smartest marketing tricks to continuously make Rhode products go viral across the globe.