Have you ever wondered how companies tailor their marketing strategy to their audience? Read this article to find out what Ryanair’s answer to that is!
Giant bags ‘rolling’ through the streets of Paris, Big Ben wearing a The North Face down jacket or a London Underground train with extra-long eyelashes brushed with an oversized stroke of mascara? These surreal images marked the past year and signalled the emergence of a new trend: Fake Out Of Home – or FOOH -…
A short blog summarising how important TikTok has become for publishing books and why authors don’t get to be reclusive anymore. Includes some tips for getting started as an author on social media
Ever wondered what the secret to small-brand success is? The answer is simple: micro-influencers. Keep reading to find out how to successfully use micro-influencers to optimise your brand’s success…
Fyre Festival was supposed to be the next best thing, challenging Coachella, Burning Man and Glastonbury. How did it all go wrong?
How has digital marketing changed the strategies of the music industry? A short blog summary of how the music industry has been shaped by modern day social media through live streaming, fan engagement, content distribution and social media advertising. with an emphasis on Taylor Swifts impact on the industry as well.