Tag: skincare

Michael Cera-Ve? The Skincare Secret to Digital Success!🤯

February 27, 2024

Blogging, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Strategy, Earned Media, Influencer Marketing, Multimedia Content, Social Media, Video Marketing

This article explores the unlikely collaboration that underpinned skincare giant CeraVe’s first Super Bowl commercial. It encompassed a three week long digital campaign which positioned actor Michael Cera as CeraVe’s founder. This piece will bring the reader on a journey down an unlikely rabbit hole of digital content, ultimately gleaning the true power of earned…
The Hailey Bieber Effect: Learn about Rhode’s Genius Marketing Strategy

February 23, 2024

Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Creative advertising, Digital Advertising, Digital Marketing Strategy, Digital Marketing Trends and News, Influencer Marketing, Social Media

Hailey Bieber, an American model and media personality, sends beauty fans into a MELTDOWN after announcing a launch of another addition to her skincare brand Rhode. The new “it girl” of the social media may just be using the smartest marketing tricks to continuously make Rhode products go viral across the globe.