Tag: shopping

Reel ‘Em In: Gymshark’s Splash in the Digital Ocean

February 27, 2024

Blogging, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Digital Marketing Strategy, eCommerce, Influencer Marketing, Multimedia Content, Owned Media, Paid Media, SEO, Social Media, Video Marketing

Gymshark leverages the popularity of influencers, including YouTube entertainers to Olympic gold medalists and general Gym-fluencers, to connect with millions and propel the company’s success. Gymshark expands its community by understanding the fitness-focused consumer base, that engage with gymshark through many different avenues. They host events like a weekly running club and lifting events to…
The Current Consumer Conundrum: Where to Shop?

February 27, 2024

Analytics and Data Analysis, Branding in Digital Marketing, Connected Consumer, Content Marketing, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, Social Media

In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.