Tag: online marketing
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Putting the “Social” in Social Marketing: Achieving Profit & Purpose Through Your Digital marketing Efforts
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Social MediaDo you think marketing in general could be more ETHICAL, CAUSE-RELATED, or PROSOCIAL? Customers sure do! Can marketing even be PROFITABLE while providing SOCIAL VALUE? YES! Social purpose and profitability are NOT mutually exclusive—especially in digital marketing! While the concept is not new, SOCIAL MARKETING can enable your business to drive performance while doing some…
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Digital advertisers aren’t the only ones watching users. Users are watching the advertisers. Increasingly consumers know their data and privacy is not safe online. They have little choice but to take matters into their own hands. It is very possible users will start tricking the algorithm to avoid creepy personal ads and shield their online…
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Giant bags ‘rolling’ through the streets of Paris, Big Ben wearing a The North Face down jacket or a London Underground train with extra-long eyelashes brushed with an oversized stroke of mascara? These surreal images marked the past year and signalled the emergence of a new trend: Fake Out Of Home – or FOOH -…
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Welcome to the dynamic realm of digital marketing and SEO amplification, where creativity meets technology! As the highly anticipated Paris Olympics 2024 approach, a once-in-a-lifetime opportunity presents itself. Businesses can leverage this global mass event to elevate their brand’s digital performance.
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In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.
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Knowledge of what your consumers are thinking and the reason they act the way they do will make a huge difference in your approach as it allows you to develop effective digital marketing strategies that connect with their target audience. This blog will highlight the importance of consumer psychology and outline a number of ways…