Tag: metaverse
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The Metaverse, a term coined from science fiction, has transcended its literary origins to become a burgeoning digital frontier. It represents an expansive network of 3D virtual worlds focused on social connection, made possible through the convergence of virtual reality (VR), augmented reality (AR), and blockchain technologies.
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The metaverse was once a relatively novel concept which has grown exponentially into the vernacular since the toils of Covid-19. It can be described in simple terms as a shared virtual space where users can interact with each other and digital objects in real time through VR headsets. Despite initially emerging as an immersive gaming…
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From Boutiques to Bytes: Learning What to do from Gucci & What NOT to do From Abercrombie & Fitch!
Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Earned Media, Multimedia Content, Social Media, UncategorizedAn exploration into the necessity of strategy, experience and advocacy alignment with your business objectives to succeed in the ‘Digital Era’. Demonstration of how Gucci leverages each component to ensure it remains in the minds of the next generation of consumers. Exploration of how Abercrombie and Fitch in contrast failed to keep up with consumer…