Tag: Marketing Strategy
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Digital advertisers aren’t the only ones watching users. Users are watching the advertisers. Increasingly consumers know their data and privacy is not safe online. They have little choice but to take matters into their own hands. It is very possible users will start tricking the algorithm to avoid creepy personal ads and shield their online…
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Giant bags ‘rolling’ through the streets of Paris, Big Ben wearing a The North Face down jacket or a London Underground train with extra-long eyelashes brushed with an oversized stroke of mascara? These surreal images marked the past year and signalled the emergence of a new trend: Fake Out Of Home – or FOOH -…
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A three-step guide to kick start your career in digital marketing.
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Today, rebranding in favor of inclusion and diversity becomes undeniably a necessity for all brands who want to remain up-to-date and profitable. But to preserve the brand’s identity and not become counter-productive, you have to pay attention to some specific factors.
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Welcome to the dynamic realm of digital marketing and SEO amplification, where creativity meets technology! As the highly anticipated Paris Olympics 2024 approach, a once-in-a-lifetime opportunity presents itself. Businesses can leverage this global mass event to elevate their brand’s digital performance.
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In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to capture the attention of today’s consumers. Among the plethora of social media platforms vying for user engagement TikTok has emerged as a game-changer, reshaping the landscape of digital marketing strategies in profound ways. From its innovative content…
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Unveiling Sephora’s Digital Mastery: Lessons for Every Marketer
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, D2C (Direct to Consumer), Digital Marketing Strategy, Digital Marketing Trends and News, Influencer Marketing, Uncategorized, VR (virtual reality), Website optimisationSephora’s Digital Marketing Success
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Whether you’ve just set up your business, or you’re already an email marketing pro, there are a few things you need to know to have a proper, successful strategy. Email is a very effective way of keeping in touch with your existing customers and keeping their engagement up and running, yet it can be difficult…
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Knowledge of what your consumers are thinking and the reason they act the way they do will make a huge difference in your approach as it allows you to develop effective digital marketing strategies that connect with their target audience. This blog will highlight the importance of consumer psychology and outline a number of ways…
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From Boutiques to Bytes: Learning What to do from Gucci & What NOT to do From Abercrombie & Fitch!
Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Earned Media, Multimedia Content, Social Media, UncategorizedAn exploration into the necessity of strategy, experience and advocacy alignment with your business objectives to succeed in the ‘Digital Era’. Demonstration of how Gucci leverages each component to ensure it remains in the minds of the next generation of consumers. Exploration of how Abercrombie and Fitch in contrast failed to keep up with consumer…
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Is AI going to take over the world? Is your digital marketing career over? Will digital marketing still be a viable career choice with the rapid expansion of AI we have witnessed? If you are looking to get into digital marketing or are already established within the industry, I’m sure that you’ve had concerns about…