Tag: Marketing
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A three-step guide to kick start your career in digital marketing.
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A short blog summarising how important TikTok has become for publishing books and why authors don’t get to be reclusive anymore. Includes some tips for getting started as an author on social media
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Ever wondered what the secret to small-brand success is? The answer is simple: micro-influencers. Keep reading to find out how to successfully use micro-influencers to optimise your brand’s success…
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The metaverse was once a relatively novel concept which has grown exponentially into the vernacular since the toils of Covid-19. It can be described in simple terms as a shared virtual space where users can interact with each other and digital objects in real time through VR headsets. Despite initially emerging as an immersive gaming…
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How has digital marketing changed the strategies of the music industry? A short blog summary of how the music industry has been shaped by modern day social media through live streaming, fan engagement, content distribution and social media advertising. with an emphasis on Taylor Swifts impact on the industry as well.
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Having trouble connecting with Gen Z consumers? Here’s 4 best digital marketing practices you can adopt to win them over.
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Gymshark leverages the popularity of influencers, including YouTube entertainers to Olympic gold medalists and general Gym-fluencers, to connect with millions and propel the company’s success. Gymshark expands its community by understanding the fitness-focused consumer base, that engage with gymshark through many different avenues. They host events like a weekly running club and lifting events to…
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Discover the dynamic world of beauty trends on TikTok and how brands are responding in my latest blog post! From innovative makeup techniques like the ‘fox eye’ trend to the latest product launches inspired by TikTok sensations, dive into the trends shaping the beauty industry.
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From Boutiques to Bytes: Learning What to do from Gucci & What NOT to do From Abercrombie & Fitch!
Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Earned Media, Multimedia Content, Social Media, UncategorizedAn exploration into the necessity of strategy, experience and advocacy alignment with your business objectives to succeed in the ‘Digital Era’. Demonstration of how Gucci leverages each component to ensure it remains in the minds of the next generation of consumers. Exploration of how Abercrombie and Fitch in contrast failed to keep up with consumer…