Tag: luxury brands
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In the world of luxury brands, creating an unparalleled experience is vital. Luxury Brands thrivee on tangible, sensory encounters. However, as the digital landscape expands, luxury brands face the challenge of translating these experiences into the intangible world of pixels and screens. Join us as we explore how Kering Group and other luxury brands navigate…
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While Many Brands Are Focusing On Creating Viral Content, A Few Others Choose To Stand Out In A Different Way: Not Posting At All. Learn more about this phenomenon here!
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Rumor has it that the French luxury house has a new lover: digital marketing! “J’adore Dior” But What about Its digital marketing Strategy? It’s seems that Dior’s digital marketing team has once again understood its mission: Dior is now the most POPULAR luxury brand online! For the first time since 2019, the fashion and beauty…
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Turning Down the Noise! The Counterintuitive KEY to Desire Marketing
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Strategy, Creative advertising, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, Growth hacking, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingThis article explores the fascinating phenomenon of desire marketing, which is where brands pull back on large scale marketing efforts and reduce supply of products. Instead of resulting in less sales, this creates a sense of exclusivity for consumers, who will become more obsessed with the products.