In the modern world where more of us are choosing to dial back on alcohol for our health, alcohol brands are getting clever with their approach to keep us interested. They’re diving into the world of digital marketing, using the power of the internet, social media, and more to connect with people. Let’s break it…
A Quick Overview… What Is Revolve Festival? Revolve Festival is an annual party hosted by fashion e-tailer Revolve. The festival is a two-day event held the first weekend of the Coachella Valley Music and Arts Festival. The festival has become known as an “Influencer Playground“, of which all the major stars attend before heading to…
Influencer marketing has become a potent weapon in the digital era, blending with social media culture and consumer behavior. What started out as a specialized marketing approach has now grown into a worldwide phenomenon that demands funding and attention from the biggest names in business to the smallest startups. This quick ascent reflects a fundamental…
Fyre Festival was supposed to be the next best thing, challenging Coachella, Burning Man and Glastonbury. How did it all go wrong?
Welcome to the dynamic realm of digital marketing and SEO amplification, where creativity meets technology! As the highly anticipated Paris Olympics 2024 approach, a once-in-a-lifetime opportunity presents itself. Businesses can leverage this global mass event to elevate their brand’s digital performance.
Discover the dynamic world of beauty trends on TikTok and how brands are responding in my latest blog post! From innovative makeup techniques like the ‘fox eye’ trend to the latest product launches inspired by TikTok sensations, dive into the trends shaping the beauty industry.
This article explores the fascinating phenomenon of desire marketing, which is where brands pull back on large scale marketing efforts and reduce supply of products. Instead of resulting in less sales, this creates a sense of exclusivity for consumers, who will become more obsessed with the products.