Tag: DIGITALMARKETING
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TikTok edits are taking the digital world by storm, captivating audiences and reshaping the way we engage with media. So, let’s dive into the phenomenon of TikTok edits and their power as a digital form of word-of-mouth marketing
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Who could have predicted that a flurry of memes and social media buzz would not just catch our collective attention but also drive millions to theatres to culminate in an astonishing box office collection of over $2 billion? Welcome to the era of ‘Barbenheimer’—a testament to how digital marketing has showcased its power to make…
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Explore the dynamic world of digital marketing with a close examination of Ryanair’s groundbreaking social media tactics. Embark on a journey to understand how Europe’s premier low-cost carrier leveraged unconventional strategies to amplify brand visibility and engagement in the competitive airspace of social media. Discover actionable insights and expert tips to navigate the ever-evolving landscape…
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Nowadays, brands are actively trying to create immersive environment in their stores, a way of transforming customers’ shopping experience into an escape from reality. The aim is to create a unique universe through the creation of a singular atmosphere. ” [Atmosphere is] the effort to design buying environments to produce specific emotional effects in the buyer that…
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How can brands take advantage of sports crowds? Brands and teams have the potential to capitalize on a huge opportunity. The excitement and fandom that sporting events attract. It allows for businesses to capitalize on fan engagement and promotion. A new cost-effective strategy that is emerging is the rise of user-generated content (UGC), which is…
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A look at how Alix Earle has become the face of Gen Z influencer marketing through what has become know as ‘The Alix Earle’. Alix uses a consistent content structure, a distinct brand persona and her relatability to connect with her audience. This has allowed her to garner huge influence over her community and partner…
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In the world of fashion, embracing e-commerce has become essential. The fashion industry is fast-paced, and consumers are constantly seeking the latest trends. E-commerce provides a vital platform for both fashion retailers and customers, offering a virtual space where brands can showcase their collections globally.
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Toad&Co is an eco-friendly clothing line. They strategically utilise their social media platforms to connect consumers with their outdoor clothing and lifestyle brand. Their environmental purpose starts with their products, and continues to be evident through their digital marketing. Their apparel is made from sustainable materials such as organic cotton, hemp, TENCEL fibres, and recycled…
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Our entertainment is no longer within cinemas. We have lived a development in how movies and series are seen. Due to COVID-19, video streaming sites like Netflix, Disney +, HBO or Prime Video, among others, have experienced an increase on their subscribers. People know what they want to watch. We live in a world where…
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A three-step guide to kick start your career in digital marketing.
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Brewing Success with Influencer Marketing for Coffee Shops
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Growth hacking, Influencer Marketing, Mobile Marketing, Multimedia Content, Paid Media, Social Media, Uncategorized, Video MarketingDo you know what it takes for coffee shops to be more appealing and brew more daily while raking high in revenue?
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A short blog summarising how important TikTok has become for publishing books and why authors don’t get to be reclusive anymore. Includes some tips for getting started as an author on social media
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In the ever-competitive skies of the airline industry, Ryanair has charted a unique course through its straight-out hilarious use of social media, particularly TikTok, to engage and entertain its audience. The budget airline has turned heads not just for its affordable travel options but for its brilliantly executed social media strategy. By leveraging comedy, Ryanair…
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Ever wondered what the secret to small-brand success is? The answer is simple: micro-influencers. Keep reading to find out how to successfully use micro-influencers to optimise your brand’s success…
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Diving into digital marketing education, you’re met with a flood of concepts. With 28 bachelor’s degrees and 378 courses in Ireland, the debate between formal degrees and DIY learning intensifies. While structured learning and industry recognition entice, financial strain and industry turbulence pose challenges. Yet, DIY offers flexibility and cost-effectiveness, albeit with credential concerns and…
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In a world where societal standards of beauty often seem unattainable, Dove has emerged as a beacon of positivity, championing the message of self-love and embracing one’s natural beauty. With its groundbreaking campaigns and unwavering commitment to inclusivity, Dove has revolutionized the beauty industry and inspired millions worldwide. It was one of the first brands…
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Digital marketing has not only sustained the Fab Four’s relevance, but has propelled them to a huge cultural stature (arguably, an even bigger stature than Jesus).
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Fyre Festival was supposed to be the next best thing, challenging Coachella, Burning Man and Glastonbury. How did it all go wrong?
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Before, it was the reign of boring, one-way ads, but thanks to the magic of digital technology, the game has changed, my friends! Brands now have the ability to captivate, surprise, and even make you laugh, all at the click of a button.
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Moreover, technical advances in terms of data analysis mean that we can predict fans’ future behaviour in advance and anticipate their needs. This has an impact on brands’ marketing strategies, which will improve the profitability of marketing campaigns.
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In the dynamic realm of digital marketing, AI-personalization drives creativity and efficiency, but the ethical challenges of hyper-personalization emphasize the importance of balancing innovation with responsibility.
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Gymshark leverages the popularity of influencers, including YouTube entertainers to Olympic gold medalists and general Gym-fluencers, to connect with millions and propel the company’s success. Gymshark expands its community by understanding the fitness-focused consumer base, that engage with gymshark through many different avenues. They host events like a weekly running club and lifting events to…
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In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.
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Through the last few years, Formula 1 became The sport to follow, let’s see how this happened? How Netflix and social medias took a reel part in this success?
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A marketing campaign can widely influence the destiny of any production turning it into a success even before its release or leading good films not to meet the expected audience. Then to what extent does the use of marketing strategies can change it all ?
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Knowledge of what your consumers are thinking and the reason they act the way they do will make a huge difference in your approach as it allows you to develop effective digital marketing strategies that connect with their target audience. This blog will highlight the importance of consumer psychology and outline a number of ways…
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With a history rooted in understanding and serving the needs of athletes, Nike has evolved into a global powerhouse, continually pushing boundaries and inspiring athletes of all levels. But what exactly fuels Nike’s unparalleled connection with its customers, propelling it forward as a leader in the digital age? Let’s delve deeper into Nike’s digital strategy…
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Discover the dynamic world of beauty trends on TikTok and how brands are responding in my latest blog post! From innovative makeup techniques like the ‘fox eye’ trend to the latest product launches inspired by TikTok sensations, dive into the trends shaping the beauty industry.
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From Boutiques to Bytes: Learning What to do from Gucci & What NOT to do From Abercrombie & Fitch!
Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Earned Media, Multimedia Content, Social Media, UncategorizedAn exploration into the necessity of strategy, experience and advocacy alignment with your business objectives to succeed in the ‘Digital Era’. Demonstration of how Gucci leverages each component to ensure it remains in the minds of the next generation of consumers. Exploration of how Abercrombie and Fitch in contrast failed to keep up with consumer…
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As 2024 approaches, businesses must navigate a dynamic and constantly evolving marketing landscape. A company’s marketing strategy becomes crucial to its success in this fast-paced period, and Sustainable Influence Marketing is one strategy that is becoming more and more notable.
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How algorithms have the potential to be creative, enjoyable and beneficial to digital marketing while engaging and creating loyal active users
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Imagine this : You’re a digital marketer navigating the vast landscape of social media, and there’s one challenge that keeps you up at night : building a community that not only engages but stays loyal to your brand. I have your solution : Alternate Reality Games.
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Your exclusive invite to luxury! Upgrade your experience and see how Coach and Loro Piana are connecting with YOU through TikTok..
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Cybersecurity for Marketers: Essential Strategies to Safeguard Your Digital Presence
Blogging, Branding in Digital Marketing, Content Creativity, Content Marketing, Content Strategy, Copywriting and content optimisation, Creative advertising, Data Smart Marketing, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Growth hacking, IOT (Internet of Things), Search, SEO, Social Media, Video Marketing, Website optimisationIn a world full of noise around the crossroads of digital marketing, cybersecurity has been branded as “the quiet guardian of brand integrity and customer loyalty.” The following blog post explores deep interactions between digital marketing and cybersecurity that have made the latter an inevitable companion towards maintaining the brand’s good name and customers’ trust…
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The Endless Scroll: How Content Marketing Keeps Us Hooked on Consumer Culture
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Strategy, eCommerce, eCRM, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingDigital marketing is changing the way in which brands attract and connect with consumers. Specifically, content marketing uses videos, social media posts, and online articles to encourage consumers to associate with brands. This further permeates existing consumer culture.
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A brief explanation about how Spotify has become such a famous company thanks to its innovation in digital marketing.
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The opportunity to leave a mark in people’s minds is the very essence of Branding. Steve Jobs In the world of digital marketing, the pursuit of client conversion is a constant. Marketers are constantly seeking innovative ways to captivate their audience, stand out from the competition, and breathe life into their boldest ideas. In this…
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Why gamification in sports? Did you know that according to New York Times, only 23% of Generation Z (people born after 1995) are fan of sport, in comparison 42% of millennials (people born between 1981 and 1996) declared to be sports fan. Even 27% of gen Z declared that they were not in love with…
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Is AI going to take over the world? Is your digital marketing career over? Will digital marketing still be a viable career choice with the rapid expansion of AI we have witnessed? If you are looking to get into digital marketing or are already established within the industry, I’m sure that you’ve had concerns about…
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The artificial intelligence (AI) is the new digital marketing trend. It has the power to make your digital marketing campaign much more effective and interesting thanks to its abilities to collect and analyse data optimally, to its capacity to generate personalized contents and much more.
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Dive into the ski world’s dynamic ‘slope versus cost equation’ where advertised perfection meets the unpredictable reality of changing snow conditions. Join us as we uncover the industry’s response and navigate the evolving landscape of skiing in a climate-changed era. Buckle up for a journey that goes beyond glossy brochures to explore the real thrill…
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Taylor Swift’s presence at Super Bowl LVIII alongside #58 tight-end Travis Kelce, amplified and exceeded predicted impressions during the big game. Discover the top 10 companies that also scored touchdowns by brilliantly leveraging Taylor Swift in their digital marketing strategies in advance of the Super Bowl LVIII. Are you ready for it?
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The world of DJing is, similar to many other industries, no longer defined solely by the ability of the artist to create their art. Instead, to “make it” in this ever tight knit industry is now equally marketing and branding as well as talent and skill on the decks.
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Nowadays, we are constantly attacked by an enormous inflow of information, stimuli, advertisements and messages that encourage us to continuously pay attention and purchase, which is why it is tough for a company to stand out in customers’ eyes, we are overflown by content from every side. However, there is one aspect that connects each…
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The Ferrari Phenomenon: A Case Study in Digital Marketing Excellence
AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Copywriting and content optimisation, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, SEO, Social Media, Uncategorized, Video Marketing, VR (virtual reality), Website optimisationGet ready for an electrifying dive into Ferrari’s digital strategy in our next blog, “The Ferrari Phenomenon.” Discover how the iconic brand combines social media genius, virtual showcases, and AI innovation to captivate a global audience. From the racetrack to the digital realm, Ferrari’s blend of tradition and technology redefines luxury marketing. Stay tuned for…
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The atmosphere is electric and expectations sky-high, ladies and gentlemen, buckle up for the all-star game weekend. The game we’ve all been waiting for is set to tip off on February 18th 2024 in Salt Lake City and promises to be not only an epic clash of basketball titans, but also to be a digital…