Tag: Digital era
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Before, it was the reign of boring, one-way ads, but thanks to the magic of digital technology, the game has changed, my friends! Brands now have the ability to captivate, surprise, and even make you laugh, all at the click of a button.
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In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.
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Knowledge of what your consumers are thinking and the reason they act the way they do will make a huge difference in your approach as it allows you to develop effective digital marketing strategies that connect with their target audience. This blog will highlight the importance of consumer psychology and outline a number of ways…
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From Boutiques to Bytes: Learning What to do from Gucci & What NOT to do From Abercrombie & Fitch!
Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Earned Media, Multimedia Content, Social Media, UncategorizedAn exploration into the necessity of strategy, experience and advocacy alignment with your business objectives to succeed in the ‘Digital Era’. Demonstration of how Gucci leverages each component to ensure it remains in the minds of the next generation of consumers. Exploration of how Abercrombie and Fitch in contrast failed to keep up with consumer…