Tag: Digital Advertising
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Stanley Cup – long due popularity or a successful PR stunt?
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Creative advertising, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Marketing Trends and News, eCommerce, Influencer Marketing, Mobile Marketing, Social MediaEvaluation of the sudden popularity of the Stanley cup, and the craze of overconsumption.
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Putting the “Social” in Social Marketing: Achieving Profit & Purpose Through Your Digital marketing Efforts
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Social MediaDo you think marketing in general could be more ETHICAL, CAUSE-RELATED, or PROSOCIAL? Customers sure do! Can marketing even be PROFITABLE while providing SOCIAL VALUE? YES! Social purpose and profitability are NOT mutually exclusive—especially in digital marketing! While the concept is not new, SOCIAL MARKETING can enable your business to drive performance while doing some…
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Digital advertisers aren’t the only ones watching users. Users are watching the advertisers. Increasingly consumers know their data and privacy is not safe online. They have little choice but to take matters into their own hands. It is very possible users will start tricking the algorithm to avoid creepy personal ads and shield their online…
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Top 5 of the most memorable Faux OOH campaigns of 2023. Let’s take a look at this new marketing trend.
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Google Chrome is disabling third-party cookies, and this is a big deal for online privacy and ads. In my new blog post, I talk about how this change will make things different for everyone online. I’ll look at what it means for businesses, and what new things are coming next.
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This blog explores the advantages and disadvantages associated with influencer marketing. A real case is explored; the partnership between Morphe and James Charles. This highlights the risk of employing influencers because of the volatility of the online world.
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The metaverse was once a relatively novel concept which has grown exponentially into the vernacular since the toils of Covid-19. It can be described in simple terms as a shared virtual space where users can interact with each other and digital objects in real time through VR headsets. Despite initially emerging as an immersive gaming…
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In the digital age, where cryptocurrencies and NFTs dazzle investors, the sparkle of celebrity endorsements can sometimes lead to a mirage. Recent rug pull scandals underscore a vital lesson: fame does not equate to trustworthiness in digital investments. This article explores the delicate balance between marketing allure and consumer protection in the rapidly evolving landscape…
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In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to capture the attention of today’s consumers. Among the plethora of social media platforms vying for user engagement TikTok has emerged as a game-changer, reshaping the landscape of digital marketing strategies in profound ways. From its innovative content…
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Knowledge of what your consumers are thinking and the reason they act the way they do will make a huge difference in your approach as it allows you to develop effective digital marketing strategies that connect with their target audience. This blog will highlight the importance of consumer psychology and outline a number of ways…
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Imagine this : You’re a digital marketer navigating the vast landscape of social media, and there’s one challenge that keeps you up at night : building a community that not only engages but stays loyal to your brand. I have your solution : Alternate Reality Games.