TikTok edits are taking the digital world by storm, captivating audiences and reshaping the way we engage with media. So, let’s dive into the phenomenon of TikTok edits and their power as a digital form of word-of-mouth marketing
Fyre Festival was supposed to be the next best thing, challenging Coachella, Burning Man and Glastonbury. How did it all go wrong?
This article explores the fascinating phenomenon of desire marketing, which is where brands pull back on large scale marketing efforts and reduce supply of products. Instead of resulting in less sales, this creates a sense of exclusivity for consumers, who will become more obsessed with the products.