Tag: consumer culture
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In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.
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The Endless Scroll: How Content Marketing Keeps Us Hooked on Consumer Culture
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Strategy, eCommerce, eCRM, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingDigital marketing is changing the way in which brands attract and connect with consumers. Specifically, content marketing uses videos, social media posts, and online articles to encourage consumers to associate with brands. This further permeates existing consumer culture.