Brand Identity

From Memes to Family Dreams: Decoding Ryanair’s Diverse Marketing Approach

February 27, 2024

Branding in Digital Marketing, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Marketing Strategy, Digital Marketing Trends and News, Social Media

Ryanair’s marketing strategies are as diverse as they are effective. From witty tweets to engaging TikTok videos, they tailor content to suit diverse audiences across platforms. Balancing entertainment with information, Ryanair fosters genuine connections with their audience while maintaining transparency through active engagement.

How Toad&Co’s digital marketing strategy grew the brand to an annual revenue of $5 million

February 27, 2024

Creative advertising, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Uncategorized

Toad&Co is an eco-friendly clothing line. They strategically utilise their social media platforms to connect consumers with their outdoor clothing and lifestyle brand. Their environmental purpose starts with their products, and continues to be evident through their digital marketing. Their apparel is made from sustainable materials such as organic cotton, hemp, TENCEL fibres, and recycled…

4 Ways Coke Has Maintained The Coca-Cola Effect

February 25, 2024

Affiliate Marketing, Branding in Digital Marketing, eCommerce, Influencer Marketing, Owned Media, Social Media, Video Marketing

Coca-Cola is so ubiquitous that they serve as a cultural symbol for America worldwide. This is the Coca-Cola Effect. Maintaining this effect takes lots of work…

Tag: Brand Identity

From Memes to Family Dreams: Decoding Ryanair’s Diverse Marketing Approach

How Toad&Co’s digital marketing strategy grew the brand to an annual revenue of $5 million

4 Ways Coke Has Maintained The Coca-Cola Effect