Tag: Augmented Reality (AR)

Capturing Moments and Markets: The Rise Of Snapchat Lenses

February 27, 2024

AR (augmented reality), Collaborations and partnerships, Content Creativity, Creative advertising, Digital Advertising, Digital Marketing Strategy, Digital Marketing Trends and News, Emerging technology, Geo-targeting, Social Media

Snapchat is becoming more mainstream. It is currently mainly used amongst the younger population, reaching 75% of 13 – 25 year olds in 20 different countries, making it a marketers heaven. Targeted marketing has never been easier but do Snapchat Lenses lead to sales? Is it really the new way of marketing? This blog will…
Navigating Market Strategies in the Metaverse’s Virtual Worlds

February 27, 2024

AR (augmented reality), Branding in Digital Marketing, Digital Marketing Strategy, VR (virtual reality)

The Metaverse, a term coined from science fiction, has transcended its literary origins to become a burgeoning digital frontier. It represents an expansive network of 3D virtual worlds focused on social connection, made possible through the convergence of virtual reality (VR), augmented reality (AR), and blockchain technologies.