In the world of luxury brands, creating an unparalleled experience is vital. Luxury Brands thrivee on tangible, sensory encounters. However, as the digital landscape expands, luxury brands face the challenge of translating these experiences into the intangible world of pixels and screens. Join us as we explore how Kering Group and other luxury brands navigate…
This blog aims to provide a brief overview of some of the most interesting capabilities that AI can provide for marketers and marketing in the future. As well as this, the blog provides a couple of fun examples of how AI is already in use in marketing campaigns of some companies.
In today’s hyper-connected world, the landscape of digital marketing is rapidly evolving, driven by the transformative power of Artificial Intelligence (AI). Join us as we delve into the dynamic realm of AI-powered digital marketing, where innovation meets intuition, and every interaction is an opportunity to captivate and convert.
Summary What are large language models (llm)? LLM in A few words Among other things, a large language model (LLM) is a kind of artificial intelligence (AI) program that can recognise and produce text. Large datasets are used to train LLMs. Machine learning, namely a kind of neural network known as a transformer model, is…
Is AI going to take over the world? Is your digital marketing career over? Will digital marketing still be a viable career choice with the rapid expansion of AI we have witnessed? If you are looking to get into digital marketing or are already established within the industry, I’m sure that you’ve had concerns about…
The phenomenon that is Artificial Intelligence (AI) has taken the world by storm the last couple years. By improving AI the world is changing, drastically, and depending on who you ask the response on the subject differs a lot. Is AI the way forward for human development or is it the beginning of a dystopia? …