Tag: AI in Marketing
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On Thursday, OpenAI, the generative artificial intelligence company behind Chat GPT, announced the release of their new text-to-video software, “Sora”. Sora, as described by the company, “can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions”. To say that the videos Sora can create…
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In today’s hyper-connected world, the landscape of digital marketing is rapidly evolving, driven by the transformative power of Artificial Intelligence (AI). Join us as we delve into the dynamic realm of AI-powered digital marketing, where innovation meets intuition, and every interaction is an opportunity to captivate and convert.
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Let’s explore what this AI revolution means for digital marketing. 1. Unlocking the power of personalization with AI But, the benefits don’t stop there. Researchers at Beyond AI-powered context-aware services: the role of human–AI collaboration found that hyper-personalization enriches the overall customer experience and amplifies engagement and conversion rates as customer feel understood and valued.…
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Whether you’ve just set up your business, or you’re already an email marketing pro, there are a few things you need to know to have a proper, successful strategy. Email is a very effective way of keeping in touch with your existing customers and keeping their engagement up and running, yet it can be difficult…
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Content is King, was famously stated in 1996 by Bill Gates. However, with the problems faced by marketers today of immemorable content, arguably this is no longer the case. Artificial Intelligence offers the solution for marketers, and is therefore the new king!
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AI Personalization vs. Privacy: Finding the Right Balance
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Marketing, Content Strategy, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, IOT (Internet of Things), Mobile Marketing, Owned Media, Paid Media, SEO, Social Media, Uncategorized, Video Marketing, Website optimisationThis blog explores the tightrope walk between using AI for better digital marketing and keeping customer privacy intact. It offers insights on the benefits, risks, and real-world mistakes like Equifax’s. Plus, it shares practical tips for businesses on protecting consumer data, all while looking ahead at future AI trends.
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Artificial intelligence-driven digital marketing empowers the creation of content and the engagement of customers through technologies such as WriteHuman.ai, Vidiofy.ai, and AI analytics for targeted advertising and personalized experiences. This fusion increases efficiency and creativity, keeping a vital human element in strategy and authenticity in the rapidly changing environment, which is driven by data.
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Is AI going to take over the world? Is your digital marketing career over? Will digital marketing still be a viable career choice with the rapid expansion of AI we have witnessed? If you are looking to get into digital marketing or are already established within the industry, I’m sure that you’ve had concerns about…
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The artificial intelligence (AI) is the new digital marketing trend. It has the power to make your digital marketing campaign much more effective and interesting thanks to its abilities to collect and analyse data optimally, to its capacity to generate personalized contents and much more.
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The phenomenon that is Artificial Intelligence (AI) has taken the world by storm the last couple years. By improving AI the world is changing, drastically, and depending on who you ask the response on the subject differs a lot. Is AI the way forward for human development or is it the beginning of a dystopia? …
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Nowadays, we are constantly attacked by an enormous inflow of information, stimuli, advertisements and messages that encourage us to continuously pay attention and purchase, which is why it is tough for a company to stand out in customers’ eyes, we are overflown by content from every side. However, there is one aspect that connects each…
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The Ferrari Phenomenon: A Case Study in Digital Marketing Excellence
AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Copywriting and content optimisation, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, SEO, Social Media, Uncategorized, Video Marketing, VR (virtual reality), Website optimisationGet ready for an electrifying dive into Ferrari’s digital strategy in our next blog, “The Ferrari Phenomenon.” Discover how the iconic brand combines social media genius, virtual showcases, and AI innovation to captivate a global audience. From the racetrack to the digital realm, Ferrari’s blend of tradition and technology redefines luxury marketing. Stay tuned for…