Is CGI marketing and FOOH ads the new norm? During my blog I mention 4 CGI marketing campaigns that took the world by storm. Are fake marketing stunts a trend or are they here to stay.
Giant bags ‘rolling’ through the streets of Paris, Big Ben wearing a The North Face down jacket or a London Underground train with extra-long eyelashes brushed with an oversized stroke of mascara? These surreal images marked the past year and signalled the emergence of a new trend: Fake Out Of Home – or FOOH -…
Envision this: you’re no longer a human being; you’re simply data. Envisage yourself as a minute particle in the expansive realm of the digital cosmos, a mere sequence of digits adrift in the aether. In this domain, grasping the dynamics entails thinking akin to the machinery governing it, not as a mere end-user.