Category: Paid Media
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Grammy Gold: the digital marketing symphony behind music’s biggest night
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Strategy, Digital Marketing Trends and News, Multimedia Content, Paid Media, Search, SEO, Social MediaTitle: Grammy Gold: The Digital Marketing Symphony Behind Music’s Biggest Night Experience the electrifying blend of music and digital prowess that defines the Grammy Awards. Dive into the secrets fuelling their online frenzy: Behind The Screens: From teasing performances to behind the scene sneak peaks, the Grammys set online and social media ablaze, even after…
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Who could have predicted that a flurry of memes and social media buzz would not just catch our collective attention but also drive millions to theatres to culminate in an astonishing box office collection of over $2 billion? Welcome to the era of ‘Barbenheimer’—a testament to how digital marketing has showcased its power to make…
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Alix Earle: Redefining Influence in the digital age
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Strategy, Digital Marketing Trends and News, Influencer Marketing, Mobile Marketing, Multimedia Content, Paid Media, Social Media, Video MarketingIn a digital world obsessed with perfection, Alix Earle shines as an authentic content creator. With honesty that resonates deeply with her following, she forms influence built on trust and transparency. With over 6.5 million TikTok followers, brands seek her genuine endorsement as her audience WILL follow – thats the #AlixEarleEffect.
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Digital advertisers aren’t the only ones watching users. Users are watching the advertisers. Increasingly consumers know their data and privacy is not safe online. They have little choice but to take matters into their own hands. It is very possible users will start tricking the algorithm to avoid creepy personal ads and shield their online…
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The increased gamification of sports betting, promoting the idea of skillful wagering, alongside sports betting advertising becoming intertwined with consuming sports, has led to a rise in problem gambling. Like everything else these days, sports betting companies are competing for our limited attention. As Patrick Dunlop has pointed out, despite recent growth (profits increasing by…
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Brewing Success with Influencer Marketing for Coffee Shops
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Growth hacking, Influencer Marketing, Mobile Marketing, Multimedia Content, Paid Media, Social Media, Uncategorized, Video MarketingDo you know what it takes for coffee shops to be more appealing and brew more daily while raking high in revenue?
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This blog explores the advantages and disadvantages associated with influencer marketing. A real case is explored; the partnership between Morphe and James Charles. This highlights the risk of employing influencers because of the volatility of the online world.
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Dive into the power of meme marketing, where brands leverage pop culture for viral engagement. Learn the strategies behind creating relatable, share-worthy content that resonates with audiences and elevates brand presence in the digital world. Discover the future of advertising through the lens of meme culture.
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In 2024, quality over quantity is is everything. Read more to discover the collective power of micro and nano influencers.
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Gymshark leverages the popularity of influencers, including YouTube entertainers to Olympic gold medalists and general Gym-fluencers, to connect with millions and propel the company’s success. Gymshark expands its community by understanding the fitness-focused consumer base, that engage with gymshark through many different avenues. They host events like a weekly running club and lifting events to…
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Through the last few years, Formula 1 became The sport to follow, let’s see how this happened? How Netflix and social medias took a reel part in this success?
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A marketing campaign can widely influence the destiny of any production turning it into a success even before its release or leading good films not to meet the expected audience. Then to what extent does the use of marketing strategies can change it all ?
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Driving Consumers In the right direction
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Display, Digital Marketing Strategy, Digital Marketing Trends and News, Multimedia Content, Owned Media, Paid Media, Social MediaHave you ever been left desiring more advertisements/product placement? I’m guessing the answer’s no, but that’s not always the case. My aim is to chauffeur you through the motorsport industry, specifically the motorsport video-game sector. By the time you cross the so-called finish line of this piece, I hope you’ll see how rev-olutionary this new…
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How algorithms have the potential to be creative, enjoyable and beneficial to digital marketing while engaging and creating loyal active users
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AI Personalization vs. Privacy: Finding the Right Balance
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Marketing, Content Strategy, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, IOT (Internet of Things), Mobile Marketing, Owned Media, Paid Media, SEO, Social Media, Uncategorized, Video Marketing, Website optimisationThis blog explores the tightrope walk between using AI for better digital marketing and keeping customer privacy intact. It offers insights on the benefits, risks, and real-world mistakes like Equifax’s. Plus, it shares practical tips for businesses on protecting consumer data, all while looking ahead at future AI trends.