Category: eCommerce
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Stanley Cup – long due popularity or a successful PR stunt?
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Creative advertising, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Marketing Trends and News, eCommerce, Influencer Marketing, Mobile Marketing, Social MediaEvaluation of the sudden popularity of the Stanley cup, and the craze of overconsumption.
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Digital Marketing Taken to New Extremes – Charlotte Tilbury’s Empty PR Package Stunt.
Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, eCRM, Influencer Marketing, Social Media, Uncategorized, Video MarketingCharlotte Tilbury’s PR stunt gathers the traction from influencer’s viral unboxing videos. Is this just the beginning of the new extremes brands will go to attract attention in the current saturated market?
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Has the golden era of the internet passed? The quality of Google search results is growing worse…
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Today, rebranding in favor of inclusion and diversity becomes undeniably a necessity for all brands who want to remain up-to-date and profitable. But to preserve the brand’s identity and not become counter-productive, you have to pay attention to some specific factors.
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Gymshark leverages the popularity of influencers, including YouTube entertainers to Olympic gold medalists and general Gym-fluencers, to connect with millions and propel the company’s success. Gymshark expands its community by understanding the fitness-focused consumer base, that engage with gymshark through many different avenues. They host events like a weekly running club and lifting events to…
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In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.
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Unveiling the Brilliance of Olaplex’s Marketing Strategy.
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Digital marketing agencies that get the most leads through cold emails are all using this one trick. Here’s what the trick is on how to write a cold email. The best part is that it’s free! Anyone can do it!
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AI Personalization vs. Privacy: Finding the Right Balance
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Marketing, Content Strategy, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, IOT (Internet of Things), Mobile Marketing, Owned Media, Paid Media, SEO, Social Media, Uncategorized, Video Marketing, Website optimisationThis blog explores the tightrope walk between using AI for better digital marketing and keeping customer privacy intact. It offers insights on the benefits, risks, and real-world mistakes like Equifax’s. Plus, it shares practical tips for businesses on protecting consumer data, all while looking ahead at future AI trends.
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The Endless Scroll: How Content Marketing Keeps Us Hooked on Consumer Culture
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Strategy, eCommerce, eCRM, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingDigital marketing is changing the way in which brands attract and connect with consumers. Specifically, content marketing uses videos, social media posts, and online articles to encourage consumers to associate with brands. This further permeates existing consumer culture.
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Turning Down the Noise! The Counterintuitive KEY to Desire Marketing
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Strategy, Creative advertising, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, Growth hacking, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingThis article explores the fascinating phenomenon of desire marketing, which is where brands pull back on large scale marketing efforts and reduce supply of products. Instead of resulting in less sales, this creates a sense of exclusivity for consumers, who will become more obsessed with the products.
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Coca-Cola is so ubiquitous that they serve as a cultural symbol for America worldwide. This is the Coca-Cola Effect. Maintaining this effect takes lots of work…
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Nowadays, we are constantly attacked by an enormous inflow of information, stimuli, advertisements and messages that encourage us to continuously pay attention and purchase, which is why it is tough for a company to stand out in customers’ eyes, we are overflown by content from every side. However, there is one aspect that connects each…