Category: Digital Display
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SORa: Redefining Video Production with AI
Blogging, Content Creativity, Content Strategy, Creative advertising, Digital Advertising, Digital Display, Digital Marketing Strategy, Digital Marketing Trends and News, Emerging technology, Influencer Marketing, IOT (Internet of Things), Marketing Automation, Multimedia Content, Social Media, Video Marketing, VR (virtual reality)Last week a new AI generated video software called Sora was announced by OpenAI, the same company that gave us chat gpt. Although it is not available for public use yet, openai released a video showcasing its truly magical new software. In just over a year Ai-generated content has undergone a seismic shift.
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Toad&Co is an eco-friendly clothing line. They strategically utilise their social media platforms to connect consumers with their outdoor clothing and lifestyle brand. Their environmental purpose starts with their products, and continues to be evident through their digital marketing. Their apparel is made from sustainable materials such as organic cotton, hemp, TENCEL fibres, and recycled…
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Let’s explore what this AI revolution means for digital marketing. 1. Unlocking the power of personalization with AI But, the benefits don’t stop there. Researchers at Beyond AI-powered context-aware services: the role of human–AI collaboration found that hyper-personalization enriches the overall customer experience and amplifies engagement and conversion rates as customer feel understood and valued.…
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In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.
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Driving Consumers In the right direction
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Display, Digital Marketing Strategy, Digital Marketing Trends and News, Multimedia Content, Owned Media, Paid Media, Social MediaHave you ever been left desiring more advertisements/product placement? I’m guessing the answer’s no, but that’s not always the case. My aim is to chauffeur you through the motorsport industry, specifically the motorsport video-game sector. By the time you cross the so-called finish line of this piece, I hope you’ll see how rev-olutionary this new…
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AI Personalization vs. Privacy: Finding the Right Balance
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Marketing, Content Strategy, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, IOT (Internet of Things), Mobile Marketing, Owned Media, Paid Media, SEO, Social Media, Uncategorized, Video Marketing, Website optimisationThis blog explores the tightrope walk between using AI for better digital marketing and keeping customer privacy intact. It offers insights on the benefits, risks, and real-world mistakes like Equifax’s. Plus, it shares practical tips for businesses on protecting consumer data, all while looking ahead at future AI trends.
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Turning Down the Noise! The Counterintuitive KEY to Desire Marketing
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Strategy, Creative advertising, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, Growth hacking, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingThis article explores the fascinating phenomenon of desire marketing, which is where brands pull back on large scale marketing efforts and reduce supply of products. Instead of resulting in less sales, this creates a sense of exclusivity for consumers, who will become more obsessed with the products.
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The blog explores the transformative influence of Augmented Reality (AR) on digital marketing, going beyond traditional screens to provide tangible and immersive encounters. Supported by concrete statistics, the expanding AR market, currently valued at $32 billion and expected to reach $50 billion by 2027, signifies a significant shift in how businesses interact with their audience.…