Category: D2C (Direct to Consumer)
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GAP is a brand that, while widely known, has lost its relevance and cultural cachet. What once was a pillar style and youth throughout the 90s and 00s has become forgetful and uncool in recent years, particularly following an unsavoury partnership with Ye, the artist formerly known as Kanye West. Given the seemingly downward spiral…
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February 27th, 2024. 11:59 PM GMT Engaging content is a key component to loyalty at direct-to-consumer brand American Girl April Berthene – Digital Commerce 360 What is ECRM? Simply put, eCRM in the digital marketing realm stands for Electronic Consumer Relationship Management. This ideology transforms traditional consumer relationship management, which targets brand-centric conversations, into consumer-centric…
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Stanley Cup – long due popularity or a successful PR stunt?
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Creative advertising, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Marketing Trends and News, eCommerce, Influencer Marketing, Mobile Marketing, Social MediaEvaluation of the sudden popularity of the Stanley cup, and the craze of overconsumption.
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Putting the “Social” in Social Marketing: Achieving Profit & Purpose Through Your Digital marketing Efforts
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Social MediaDo you think marketing in general could be more ETHICAL, CAUSE-RELATED, or PROSOCIAL? Customers sure do! Can marketing even be PROFITABLE while providing SOCIAL VALUE? YES! Social purpose and profitability are NOT mutually exclusive—especially in digital marketing! While the concept is not new, SOCIAL MARKETING can enable your business to drive performance while doing some…
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Have you ever clicked on a website and immediately been greeted with a chat bot? In the digital world of today, chatbots had emerged as both an ally and and adversary for digital marketing strategies and as a player within providing the customer experience. This blog looks at what chatbots are, whether they are a…
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The increased gamification of sports betting, promoting the idea of skillful wagering, alongside sports betting advertising becoming intertwined with consuming sports, has led to a rise in problem gambling. Like everything else these days, sports betting companies are competing for our limited attention. As Patrick Dunlop has pointed out, despite recent growth (profits increasing by…
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Unveiling Sephora’s Digital Mastery: Lessons for Every Marketer
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, D2C (Direct to Consumer), Digital Marketing Strategy, Digital Marketing Trends and News, Influencer Marketing, Uncategorized, VR (virtual reality), Website optimisationSephora’s Digital Marketing Success
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Driving Consumers In the right direction
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Display, Digital Marketing Strategy, Digital Marketing Trends and News, Multimedia Content, Owned Media, Paid Media, Social MediaHave you ever been left desiring more advertisements/product placement? I’m guessing the answer’s no, but that’s not always the case. My aim is to chauffeur you through the motorsport industry, specifically the motorsport video-game sector. By the time you cross the so-called finish line of this piece, I hope you’ll see how rev-olutionary this new…
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AI Personalization vs. Privacy: Finding the Right Balance
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Marketing, Content Strategy, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, IOT (Internet of Things), Mobile Marketing, Owned Media, Paid Media, SEO, Social Media, Uncategorized, Video Marketing, Website optimisationThis blog explores the tightrope walk between using AI for better digital marketing and keeping customer privacy intact. It offers insights on the benefits, risks, and real-world mistakes like Equifax’s. Plus, it shares practical tips for businesses on protecting consumer data, all while looking ahead at future AI trends.
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The Endless Scroll: How Content Marketing Keeps Us Hooked on Consumer Culture
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Strategy, eCommerce, eCRM, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingDigital marketing is changing the way in which brands attract and connect with consumers. Specifically, content marketing uses videos, social media posts, and online articles to encourage consumers to associate with brands. This further permeates existing consumer culture.
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Unlock the full potential of your restaurant with the magic of digital marketing. Discover how a robust online presence can transform your culinary dreams into a bustling reality. Today’s article is a treasure trove of actionable insights for both budding restaurateurs and seasoned chefs looking to spice up their digital game. We delve into the…