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In 2023, the release of “Barbie the Movie” wasn’t just another flick hitting the theaters; it was a cultural tidal wave, redefining an icon. This wasn’t Barbie as we knew her, but a brand reborn in the fires of digital marketing, carrying banners of empowerment. As hashtags trended and debates flared, one question stood central:…
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GAP is a brand that, while widely known, has lost its relevance and cultural cachet. What once was a pillar style and youth throughout the 90s and 00s has become forgetful and uncool in recent years, particularly following an unsavoury partnership with Ye, the artist formerly known as Kanye West. Given the seemingly downward spiral…
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Grammy Gold: the digital marketing symphony behind music’s biggest night
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Strategy, Digital Marketing Trends and News, Multimedia Content, Paid Media, Search, SEO, Social MediaTitle: Grammy Gold: The Digital Marketing Symphony Behind Music’s Biggest Night Experience the electrifying blend of music and digital prowess that defines the Grammy Awards. Dive into the secrets fuelling their online frenzy: Behind The Screens: From teasing performances to behind the scene sneak peaks, the Grammys set online and social media ablaze, even after…
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5 KEY COMPONENTS TO OPTIMISE YOUR DIGITAL MARKETING STRATEGY FOR YOUR COMMUNITY FESTIVAL IN IRELAND – HOW ST.PATRICK’S FESTIVAL KILKENNY CREATED THEIR BIG FESTIVAL IN A SMALL CITY. READ MORE HERE, https://digitalmarketingclasstraining.com/5-key-components-to-optimise-your-digital-marketing-strategy-for-your-community-festival-in-ireland
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TikTok edits are taking the digital world by storm, captivating audiences and reshaping the way we engage with media. So, let’s dive into the phenomenon of TikTok edits and their power as a digital form of word-of-mouth marketing
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February 27th, 2024. 11:59 PM GMT Engaging content is a key component to loyalty at direct-to-consumer brand American Girl April Berthene – Digital Commerce 360 What is ECRM? Simply put, eCRM in the digital marketing realm stands for Electronic Consumer Relationship Management. This ideology transforms traditional consumer relationship management, which targets brand-centric conversations, into consumer-centric…
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Who could have predicted that a flurry of memes and social media buzz would not just catch our collective attention but also drive millions to theatres to culminate in an astonishing box office collection of over $2 billion? Welcome to the era of ‘Barbenheimer’—a testament to how digital marketing has showcased its power to make…
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Apple’s Vision Pro is becoming a disruptive force that is upending the digital marketing industry. With the use of the headset’s MR/VR technologies, marketers can connect with consumers through interactive ads, immersive product demos, CTV advertising, and more. Unlock the Potential of Apple’s Vision Pro.
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In the world of luxury brands, creating an unparalleled experience is vital. Luxury Brands thrivee on tangible, sensory encounters. However, as the digital landscape expands, luxury brands face the challenge of translating these experiences into the intangible world of pixels and screens. Join us as we explore how Kering Group and other luxury brands navigate…
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Like any element of marketing, there are potential pitfalls one must be considerate of before tripping into one. Nonetheless, humanisation offers potential to brands.
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Snapchat is becoming more mainstream. It is currently mainly used amongst the younger population, reaching 75% of 13 – 25 year olds in 20 different countries, making it a marketers heaven. Targeted marketing has never been easier but do Snapchat Lenses lead to sales? Is it really the new way of marketing? This blog will…
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From starting a blog to monetising it, this article covers the ins and outs of affiliate marketing.
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This article explores the unlikely collaboration that underpinned skincare giant CeraVe’s first Super Bowl commercial. It encompassed a three week long digital campaign which positioned actor Michael Cera as CeraVe’s founder. This piece will bring the reader on a journey down an unlikely rabbit hole of digital content, ultimately gleaning the true power of earned…
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Alix Earle: Redefining Influence in the digital age
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Strategy, Digital Marketing Trends and News, Influencer Marketing, Mobile Marketing, Multimedia Content, Paid Media, Social Media, Video MarketingIn a digital world obsessed with perfection, Alix Earle shines as an authentic content creator. With honesty that resonates deeply with her following, she forms influence built on trust and transparency. With over 6.5 million TikTok followers, brands seek her genuine endorsement as her audience WILL follow – thats the #AlixEarleEffect.
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Video games are an exciting new medium to engage with consumers via in-game marketing. However, digital marketers need to strike the balance of a financially successful strategy whilst not upsetting consumers either!
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In digital marketing, you have to leap at every opportunity that comes your way. But this can be tricky, especially in international markets. So if you are an Irish firm craving the growth necessary to make you a big-hitter in this industry, then look no further. The French market is an opportunity for the taking…
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Explore the dynamic world of digital marketing with a close examination of Ryanair’s groundbreaking social media tactics. Embark on a journey to understand how Europe’s premier low-cost carrier leveraged unconventional strategies to amplify brand visibility and engagement in the competitive airspace of social media. Discover actionable insights and expert tips to navigate the ever-evolving landscape…
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Stanley Cup – long due popularity or a successful PR stunt?
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Creative advertising, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Marketing Trends and News, eCommerce, Influencer Marketing, Mobile Marketing, Social MediaEvaluation of the sudden popularity of the Stanley cup, and the craze of overconsumption.
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Conversion rate optimisation (CRO) is the art and science of maximising business from your website traffic, by improving the user experience and influencing visitors’ behaviour
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Digital Marketing Taken to New Extremes – Charlotte Tilbury’s Empty PR Package Stunt.
Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, eCRM, Influencer Marketing, Social Media, Uncategorized, Video MarketingCharlotte Tilbury’s PR stunt gathers the traction from influencer’s viral unboxing videos. Is this just the beginning of the new extremes brands will go to attract attention in the current saturated market?
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Nowadays, brands are actively trying to create immersive environment in their stores, a way of transforming customers’ shopping experience into an escape from reality. The aim is to create a unique universe through the creation of a singular atmosphere. ” [Atmosphere is] the effort to design buying environments to produce specific emotional effects in the buyer that…
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How can brands take advantage of sports crowds? Brands and teams have the potential to capitalize on a huge opportunity. The excitement and fandom that sporting events attract. It allows for businesses to capitalize on fan engagement and promotion. A new cost-effective strategy that is emerging is the rise of user-generated content (UGC), which is…
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The Metaverse, a term coined from science fiction, has transcended its literary origins to become a burgeoning digital frontier. It represents an expansive network of 3D virtual worlds focused on social connection, made possible through the convergence of virtual reality (VR), augmented reality (AR), and blockchain technologies.
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A look at how Alix Earle has become the face of Gen Z influencer marketing through what has become know as ‘The Alix Earle’. Alix uses a consistent content structure, a distinct brand persona and her relatability to connect with her audience. This has allowed her to garner huge influence over her community and partner…
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In a time when brands must account for both their carbon and digital footprints, more of them are gradually moving towards eco-friendly initiatives. This change is a reaction to the growing demand from consumers for actions that respect and maintain our planet, rather than just a nod to sustainability. This blog post “Sustainable Digital Marketing:…
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Putting the “Social” in Social Marketing: Achieving Profit & Purpose Through Your Digital marketing Efforts
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Social MediaDo you think marketing in general could be more ETHICAL, CAUSE-RELATED, or PROSOCIAL? Customers sure do! Can marketing even be PROFITABLE while providing SOCIAL VALUE? YES! Social purpose and profitability are NOT mutually exclusive—especially in digital marketing! While the concept is not new, SOCIAL MARKETING can enable your business to drive performance while doing some…
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Apple and U2 marketing campaign failure after the release of the album Songs of innocence on iTunes
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In the world of fashion, embracing e-commerce has become essential. The fashion industry is fast-paced, and consumers are constantly seeking the latest trends. E-commerce provides a vital platform for both fashion retailers and customers, offering a virtual space where brands can showcase their collections globally.
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Society has developed a toxic relationship between productivity and our own determination of self-worth. In the world of digital marketing lies an industry centred around supposed self-development, but one that feeds off discontent.
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There is a clear strategic shift happening in the dynamic world of digital marketing. Brands are increasing favouring micro influencers over major celebrities, mainly due to their authenticity, cost effectiveness and higher engagement. This blog delves into why micro-influencers are becoming essential for creating genuine connections and driving engagement in today’s digital ecosystem.
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Meme marketing is essential for achieving digital marketing success. Turn laughs and impressions into tangible returns on investment
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Looking to step up your digital marketing strategy? Here’s why Pinterest marketing is the way to go for your small business.
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Have you ever clicked on a website and immediately been greeted with a chat bot? In the digital world of today, chatbots had emerged as both an ally and and adversary for digital marketing strategies and as a player within providing the customer experience. This blog looks at what chatbots are, whether they are a…
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The end of third-party cookies in Chrome : A revolution in digital marketing. Hello to all those who are passionate about digital marketing and online advertising strategies! Have you ever thought about how third-party cookies have influenced the digital marketing landscape over the years? You’ve probably already wondered why, after a trip on the Web…
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SORa: Redefining Video Production with AI
Blogging, Content Creativity, Content Strategy, Creative advertising, Digital Advertising, Digital Display, Digital Marketing Strategy, Digital Marketing Trends and News, Emerging technology, Influencer Marketing, IOT (Internet of Things), Marketing Automation, Multimedia Content, Social Media, Video Marketing, VR (virtual reality)Last week a new AI generated video software called Sora was announced by OpenAI, the same company that gave us chat gpt. Although it is not available for public use yet, openai released a video showcasing its truly magical new software. In just over a year Ai-generated content has undergone a seismic shift.
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Barbenheimer is one of the most successful social media marketing stories of the century. It was a digital marketing dream for Warner Bros and Universal, generating over $2 billion between them at the box office and the joint biggest opening weekend since Avenger’s Endgame.
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Digital advertisers aren’t the only ones watching users. Users are watching the advertisers. Increasingly consumers know their data and privacy is not safe online. They have little choice but to take matters into their own hands. It is very possible users will start tricking the algorithm to avoid creepy personal ads and shield their online…
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This blog dives into 5 tactics anyone can apply to their website to optimize their conversion rate.
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Toad&Co is an eco-friendly clothing line. They strategically utilise their social media platforms to connect consumers with their outdoor clothing and lifestyle brand. Their environmental purpose starts with their products, and continues to be evident through their digital marketing. Their apparel is made from sustainable materials such as organic cotton, hemp, TENCEL fibres, and recycled…
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The increased gamification of sports betting, promoting the idea of skillful wagering, alongside sports betting advertising becoming intertwined with consuming sports, has led to a rise in problem gambling. Like everything else these days, sports betting companies are competing for our limited attention. As Patrick Dunlop has pointed out, despite recent growth (profits increasing by…
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Explore the game-changing impact of NIL deals in collegiate sports marketing. Discover how athletes, brands, and communities are coming together to redefine the landscape of college sports.
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without authenticity celebs can forget about having successful brands
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In the current digital era, where social media rules, User-generated content (UGC) has become one of the most influential marketing strategies to shape the scene. But what exactly is user-generated content, and why is it so popular in digital marketing?
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While quality music always attracts large fanbases, it is equally true that marketing the music to consumers is essential for artistic growth. Hence, this blog piece digs deep into how digital marketing in the music industry could be set to evolve in the near future.
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UGC: the future of digital marekting? User-generated content (UGC) is now one of THE most fun ways that companies make sales and do social media marketing! Whether its the fashion, beauty, lifestyle or home improvement industry (as well as many others), UGC could be the future of digital marketing! So many companies are looking for…
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This blog aims to provide a brief overview of some of the most interesting capabilities that AI can provide for marketers and marketing in the future. As well as this, the blog provides a couple of fun examples of how AI is already in use in marketing campaigns of some companies.
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Unlock the potential of QR codes in your digital marketing strategy. Discover how these pixelated powerhouses can enhance customer engagement, streamline user experience, and track marketing effectiveness.
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Gaming is more than “the activity of playing video games” as Cambridge Dictionary states. Gaming can also be falling in love with the adventure they are telling you or cry due to the tragic ending of the amazing narrative of a story. It can be a unique experience too. The successful impact that videogames have nowadays spreads limits that we…
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Our entertainment is no longer within cinemas. We have lived a development in how movies and series are seen. Due to COVID-19, video streaming sites like Netflix, Disney +, HBO or Prime Video, among others, have experienced an increase on their subscribers. People know what they want to watch. We live in a world where…
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“ The story of Wrexham AFC is not only a fairytale befitting its Disney+ TV show, but also the clearest indicator yet as to how sporting talent and teams will be marketed and promoted in the future“ Source: Battenhall A sleeping Giant In the heart of North Wales, nestled between the Welsh mountains and the…
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Top 5 of the most memorable Faux OOH campaigns of 2023. Let’s take a look at this new marketing trend.
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Giant bags ‘rolling’ through the streets of Paris, Big Ben wearing a The North Face down jacket or a London Underground train with extra-long eyelashes brushed with an oversized stroke of mascara? These surreal images marked the past year and signalled the emergence of a new trend: Fake Out Of Home – or FOOH -…
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A three-step guide to kick start your career in digital marketing.
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Has the golden era of the internet passed? The quality of Google search results is growing worse…
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Brewing Success with Influencer Marketing for Coffee Shops
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Growth hacking, Influencer Marketing, Mobile Marketing, Multimedia Content, Paid Media, Social Media, Uncategorized, Video MarketingDo you know what it takes for coffee shops to be more appealing and brew more daily while raking high in revenue?
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On Thursday, OpenAI, the generative artificial intelligence company behind Chat GPT, announced the release of their new text-to-video software, “Sora”. Sora, as described by the company, “can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions”. To say that the videos Sora can create…
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The music industry is constantly changing, whether it’s what we listen to, or how we listen to it. Years of technological advancements have completely transformed how we consume music, with a huge range of global music now more accessible than ever, but are all these developments positive? Here are 7 ways that digital marketing has…
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In today’s digital world where competition for top talent is fierce, it is essential for businesses to promote their employer brand effectively. Digital marketing offers a multitude of opportunities to strengthen a company’s reputation as an attractive employer. In this article, we explore five key tips for promoting your employer brand through digital marketing.
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Google Chrome is disabling third-party cookies, and this is a big deal for online privacy and ads. In my new blog post, I talk about how this change will make things different for everyone online. I’ll look at what it means for businesses, and what new things are coming next.
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Football clubs have found a new playground to wind up rival fans and increase fan engagement: TikTok. Ever wondered why your “For You” page is filled with football teams? Discover the strategy football teams utilize that is proving to be effective.
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This blog explores the advantages and disadvantages associated with influencer marketing. A real case is explored; the partnership between Morphe and James Charles. This highlights the risk of employing influencers because of the volatility of the online world.
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Red Bull Logo: https://wallpapers.com/red-bull-background February 27, 2024 “We’ll never know our full potential unless we push ourselves to find it” Travis Rice Red Bull athlete Can you imagine a situation in which a brand doesn’t just sell its products but rather becomes synonymous with extreme sports, culture, a way of life, and intense and high-adrenaline…
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Dive into the power of meme marketing, where brands leverage pop culture for viral engagement. Learn the strategies behind creating relatable, share-worthy content that resonates with audiences and elevates brand presence in the digital world. Discover the future of advertising through the lens of meme culture.
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In today’s hyper-connected world, the landscape of digital marketing is rapidly evolving, driven by the transformative power of Artificial Intelligence (AI). Join us as we delve into the dynamic realm of AI-powered digital marketing, where innovation meets intuition, and every interaction is an opportunity to captivate and convert.
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A short blog summarising how important TikTok has become for publishing books and why authors don’t get to be reclusive anymore. Includes some tips for getting started as an author on social media
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In the ever-competitive skies of the airline industry, Ryanair has charted a unique course through its straight-out hilarious use of social media, particularly TikTok, to engage and entertain its audience. The budget airline has turned heads not just for its affordable travel options but for its brilliantly executed social media strategy. By leveraging comedy, Ryanair…
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Summary What are large language models (llm)? LLM in A few words Among other things, a large language model (LLM) is a kind of artificial intelligence (AI) program that can recognise and produce text. Large datasets are used to train LLMs. Machine learning, namely a kind of neural network known as a transformer model, is…
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Through this article, I aim to educate you all on embracing who you are, so, grab your virtual magnifying glasses, get into comfortable pyjamas, and take a deep breath as we get ready to embark on a beauty adventure where social media is not just a platform but a colourful world representing you all. Discover…
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Ever wondered what the secret to small-brand success is? The answer is simple: micro-influencers. Keep reading to find out how to successfully use micro-influencers to optimise your brand’s success…
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Explore how college students are reviving influencer marketing, making it more powerful than ever before.
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Today, rebranding in favor of inclusion and diversity becomes undeniably a necessity for all brands who want to remain up-to-date and profitable. But to preserve the brand’s identity and not become counter-productive, you have to pay attention to some specific factors.
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In June 2022, the famous model and entrepreneur Hailey Rhode Bieber, known in full as Hailey Bieber, founded her skin-care and make-up brand “Rhode”. Unsurprisingly, the brand was a huge success from the outset. But why was it so obvious?
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Diving into digital marketing education, you’re met with a flood of concepts. With 28 bachelor’s degrees and 378 courses in Ireland, the debate between formal degrees and DIY learning intensifies. While structured learning and industry recognition entice, financial strain and industry turbulence pose challenges. Yet, DIY offers flexibility and cost-effectiveness, albeit with credential concerns and…
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You have started an interview podcast and are wondering how to obtain new guests ? Here are my 10 magical tips to help you.
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In a world where societal standards of beauty often seem unattainable, Dove has emerged as a beacon of positivity, championing the message of self-love and embracing one’s natural beauty. With its groundbreaking campaigns and unwavering commitment to inclusivity, Dove has revolutionized the beauty industry and inspired millions worldwide. It was one of the first brands…
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Digital marketing has not only sustained the Fab Four’s relevance, but has propelled them to a huge cultural stature (arguably, an even bigger stature than Jesus).
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Curious about how the digital world is affecting our planet?Learn about the relationship between digital marketing, digital waste and the environment to start making positive change.
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Fyre Festival was supposed to be the next best thing, challenging Coachella, Burning Man and Glastonbury. How did it all go wrong?
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The rise of streaming platforms like Twitch and Kick has given people a new way to consume content. The driving force behind this recent surge in popularity is the streamers themselves. These streamers, who are often charismatic and entertaining, have millions of loyal followers. They have successfully built thriving communities around their content. Their personalities…
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The metaverse was once a relatively novel concept which has grown exponentially into the vernacular since the toils of Covid-19. It can be described in simple terms as a shared virtual space where users can interact with each other and digital objects in real time through VR headsets. Despite initially emerging as an immersive gaming…
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How has digital marketing changed the strategies of the music industry? A short blog summary of how the music industry has been shaped by modern day social media through live streaming, fan engagement, content distribution and social media advertising. with an emphasis on Taylor Swifts impact on the industry as well.
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Before, it was the reign of boring, one-way ads, but thanks to the magic of digital technology, the game has changed, my friends! Brands now have the ability to captivate, surprise, and even make you laugh, all at the click of a button.
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Think about an advertisement that left a mark on your memory. Chances are, it did not just display product features; it probably tapped into your emotions, evoking joy, nostalgia, or maybe a sense of urgency. This is the magic of Emotional Marketing – the ability to connect with consumers’ hearts and minds and leave a…
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Courrèges brand was founded in 1961 by André Courrèges and has enjoyed a strong reputation ever since. However, it’s Instagram, Youtube, Facebook and Pinterest account are not very attractive or active. The brand has also no tiktok or snapchat account. This strategy may be due to a desire to maintain an image of exclusivity and…
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While Many Brands Are Focusing On Creating Viral Content, A Few Others Choose To Stand Out In A Different Way: Not Posting At All. Learn more about this phenomenon here!
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Having trouble connecting with Gen Z consumers? Here’s 4 best digital marketing practices you can adopt to win them over.
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In 2024, quality over quantity is is everything. Read more to discover the collective power of micro and nano influencers.
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In the digital age, where cryptocurrencies and NFTs dazzle investors, the sparkle of celebrity endorsements can sometimes lead to a mirage. Recent rug pull scandals underscore a vital lesson: fame does not equate to trustworthiness in digital investments. This article explores the delicate balance between marketing allure and consumer protection in the rapidly evolving landscape…
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Moreover, technical advances in terms of data analysis mean that we can predict fans’ future behaviour in advance and anticipate their needs. This has an impact on brands’ marketing strategies, which will improve the profitability of marketing campaigns.
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Let’s explore what this AI revolution means for digital marketing. 1. Unlocking the power of personalization with AI But, the benefits don’t stop there. Researchers at Beyond AI-powered context-aware services: the role of human–AI collaboration found that hyper-personalization enriches the overall customer experience and amplifies engagement and conversion rates as customer feel understood and valued.…
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In the bustling digital marketing space, one app has danced its way to the top: TikTok. In today’s digital era, TikTok has become a game-changer for travel. With its snappy content and powerful algorithms, TikTok is reshaping how we discover and explore destinations. From the serene coastal beaches of Thailand to the narrow streets of…
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In the dynamic realm of digital marketing, AI-personalization drives creativity and efficiency, but the ethical challenges of hyper-personalization emphasize the importance of balancing innovation with responsibility.
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Gymshark leverages the popularity of influencers, including YouTube entertainers to Olympic gold medalists and general Gym-fluencers, to connect with millions and propel the company’s success. Gymshark expands its community by understanding the fitness-focused consumer base, that engage with gymshark through many different avenues. They host events like a weekly running club and lifting events to…
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Digital marketers must improve their voice search SEO strategy to get a higher rank on the Search Engine Results Page (SERP). Why and How? Voice Search brings revolutionary changes to Search Engine Optimisation (SEO) strategy. However, voice search SEO is not isolated from traditional SEO. Due to the omnipresence of voice search, voice search SEO…
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Welcome to the dynamic realm of digital marketing and SEO amplification, where creativity meets technology! As the highly anticipated Paris Olympics 2024 approach, a once-in-a-lifetime opportunity presents itself. Businesses can leverage this global mass event to elevate their brand’s digital performance.
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In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to capture the attention of today’s consumers. Among the plethora of social media platforms vying for user engagement TikTok has emerged as a game-changer, reshaping the landscape of digital marketing strategies in profound ways. From its innovative content…
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Unveiling Sephora’s Digital Mastery: Lessons for Every Marketer
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, D2C (Direct to Consumer), Digital Marketing Strategy, Digital Marketing Trends and News, Influencer Marketing, Uncategorized, VR (virtual reality), Website optimisationSephora’s Digital Marketing Success
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In this blog, I look into and report on the current conundrum consumers face in today’s modern world when it comes to their shopping habits and behaviours.
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Explore the uncharted territory of where digital marketing meets dental practices. Follow my four-step process to create the practice of your dreams!
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Through the last few years, Formula 1 became The sport to follow, let’s see how this happened? How Netflix and social medias took a reel part in this success?
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Rumor has it that the French luxury house has a new lover: digital marketing! “J’adore Dior” But What about Its digital marketing Strategy? It’s seems that Dior’s digital marketing team has once again understood its mission: Dior is now the most POPULAR luxury brand online! For the first time since 2019, the fashion and beauty…
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Unveiling the Brilliance of Olaplex’s Marketing Strategy.
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Facing a pivotal moment, Apple navigates the challenges and opportunities of AI integration in its dominant iPhone line. As competitors advance, Apple’s strategic silence on AI raises questions about its future in a tech landscape ripe for revolution. This post explores Apple’s potential path amidst evolving consumer expectations and technological shifts.
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A marketing campaign can widely influence the destiny of any production turning it into a success even before its release or leading good films not to meet the expected audience. Then to what extent does the use of marketing strategies can change it all ?
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Digital marketing agencies that get the most leads through cold emails are all using this one trick. Here’s what the trick is on how to write a cold email. The best part is that it’s free! Anyone can do it!
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Visual content is a key component in digital marketing that engages and captures audiences in a way that simple text never could.
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Chatbots are the future of digital marketing. AI-based chatbots will revolutionize the entire field of digital marketing by improving customer service. Don’t miss out on this revolution! Our blog explains the benefits of chatbots in the field of digital marketing and how your company can benefit from them.
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Whether you’ve just set up your business, or you’re already an email marketing pro, there are a few things you need to know to have a proper, successful strategy. Email is a very effective way of keeping in touch with your existing customers and keeping their engagement up and running, yet it can be difficult…
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From witty content to behind-the-scenes sneak peeks, Ryanair’s social media presence has reached new heights, captivating audiences and setting trends along the way. If you use TikTok you have probably seen their funny and sarcastic videos, and if you didn’t, you definitely need to check them out. Fasten your seatbelts and get ready for an…
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Content is King, was famously stated in 1996 by Bill Gates. However, with the problems faced by marketers today of immemorable content, arguably this is no longer the case. Artificial Intelligence offers the solution for marketers, and is therefore the new king!
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Driving Consumers In the right direction
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Display, Digital Marketing Strategy, Digital Marketing Trends and News, Multimedia Content, Owned Media, Paid Media, Social MediaHave you ever been left desiring more advertisements/product placement? I’m guessing the answer’s no, but that’s not always the case. My aim is to chauffeur you through the motorsport industry, specifically the motorsport video-game sector. By the time you cross the so-called finish line of this piece, I hope you’ll see how rev-olutionary this new…
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Knowledge of what your consumers are thinking and the reason they act the way they do will make a huge difference in your approach as it allows you to develop effective digital marketing strategies that connect with their target audience. This blog will highlight the importance of consumer psychology and outline a number of ways…
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In the fast-paced world of digital marketing, traditional business models are undergoing a significant transformation. Thus, direct-to-consumer (DNVB) brands have emerged all around the world challenging traditional retail models with their innovative approaches to product development and customer engagement.
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With a history rooted in understanding and serving the needs of athletes, Nike has evolved into a global powerhouse, continually pushing boundaries and inspiring athletes of all levels. But what exactly fuels Nike’s unparalleled connection with its customers, propelling it forward as a leader in the digital age? Let’s delve deeper into Nike’s digital strategy…
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Discover the dynamic world of beauty trends on TikTok and how brands are responding in my latest blog post! From innovative makeup techniques like the ‘fox eye’ trend to the latest product launches inspired by TikTok sensations, dive into the trends shaping the beauty industry.
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From Boutiques to Bytes: Learning What to do from Gucci & What NOT to do From Abercrombie & Fitch!
Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Earned Media, Multimedia Content, Social Media, UncategorizedAn exploration into the necessity of strategy, experience and advocacy alignment with your business objectives to succeed in the ‘Digital Era’. Demonstration of how Gucci leverages each component to ensure it remains in the minds of the next generation of consumers. Exploration of how Abercrombie and Fitch in contrast failed to keep up with consumer…
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Unboxing the beat: Decoding Spotify Wrapped’s Impact on Music Culture
Analytics and Data Analysis, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, Data Smart Marketing, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Multimedia Content, Search, Social MediaEmbark on a rhythmic journey delving into the evolution of Spotify Wrapped, transforming from a personal playlist to a cultural and digital marketing sensation. This blog post explores the #SpotifyWrapped phenomenon on social media, investigating its profound impact on digital marketing within the music industry.
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As 2024 approaches, businesses must navigate a dynamic and constantly evolving marketing landscape. A company’s marketing strategy becomes crucial to its success in this fast-paced period, and Sustainable Influence Marketing is one strategy that is becoming more and more notable.
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A look into how small Irish coffee businesses are surviving in the market by creating communities through social media platforms such as TikTok and Instagram.
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How algorithms have the potential to be creative, enjoyable and beneficial to digital marketing while engaging and creating loyal active users
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Imagine this : You’re a digital marketer navigating the vast landscape of social media, and there’s one challenge that keeps you up at night : building a community that not only engages but stays loyal to your brand. I have your solution : Alternate Reality Games.
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Your exclusive invite to luxury! Upgrade your experience and see how Coach and Loro Piana are connecting with YOU through TikTok..
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Remember those days when you wake up and check your phone, only to accidentally spend hours rotating between a few select apps before realising it is already time to go to bed again? Yeah, neither do I, but they happen all the time and way too often to most people in our modern generation.
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AI Personalization vs. Privacy: Finding the Right Balance
Analytics and Data Analysis, AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Marketing, Content Strategy, D2C (Direct to Consumer), Data Smart Marketing, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, IOT (Internet of Things), Mobile Marketing, Owned Media, Paid Media, SEO, Social Media, Uncategorized, Video Marketing, Website optimisationThis blog explores the tightrope walk between using AI for better digital marketing and keeping customer privacy intact. It offers insights on the benefits, risks, and real-world mistakes like Equifax’s. Plus, it shares practical tips for businesses on protecting consumer data, all while looking ahead at future AI trends.
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Cybersecurity for Marketers: Essential Strategies to Safeguard Your Digital Presence
Blogging, Branding in Digital Marketing, Content Creativity, Content Marketing, Content Strategy, Copywriting and content optimisation, Creative advertising, Data Smart Marketing, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, Growth hacking, IOT (Internet of Things), Search, SEO, Social Media, Video Marketing, Website optimisationIn a world full of noise around the crossroads of digital marketing, cybersecurity has been branded as “the quiet guardian of brand integrity and customer loyalty.” The following blog post explores deep interactions between digital marketing and cybersecurity that have made the latter an inevitable companion towards maintaining the brand’s good name and customers’ trust…
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The Endless Scroll: How Content Marketing Keeps Us Hooked on Consumer Culture
Affiliate Marketing, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Creative advertising, D2C (Direct to Consumer), Digital Advertising, Digital Marketing Strategy, eCommerce, eCRM, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingDigital marketing is changing the way in which brands attract and connect with consumers. Specifically, content marketing uses videos, social media posts, and online articles to encourage consumers to associate with brands. This further permeates existing consumer culture.
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Welcome to the fast-paced world of Formula One racing A world in where where speed, precision, and digital marketing prowess collide to create a winning formula. In this blog, I’ll take an exhilarating journey through the digital marketing strategy of Aston Martin F1, exploring how they leverage social media, content marketing, and fan engagement to…
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A brief explanation about how Spotify has become such a famous company thanks to its innovation in digital marketing.
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Turning Down the Noise! The Counterintuitive KEY to Desire Marketing
Blogging, Branding in Digital Marketing, Collaborations and partnerships, Connected Consumer, Content Creativity, Content Strategy, Creative advertising, Digital Advertising, Digital Display, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, eCommerce, Growth hacking, Influencer Marketing, Mobile Marketing, Multimedia Content, Social Media, Video MarketingThis article explores the fascinating phenomenon of desire marketing, which is where brands pull back on large scale marketing efforts and reduce supply of products. Instead of resulting in less sales, this creates a sense of exclusivity for consumers, who will become more obsessed with the products.
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Coca-Cola is so ubiquitous that they serve as a cultural symbol for America worldwide. This is the Coca-Cola Effect. Maintaining this effect takes lots of work…
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The opportunity to leave a mark in people’s minds is the very essence of Branding. Steve Jobs In the world of digital marketing, the pursuit of client conversion is a constant. Marketers are constantly seeking innovative ways to captivate their audience, stand out from the competition, and breathe life into their boldest ideas. In this…
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Artificial intelligence-driven digital marketing empowers the creation of content and the engagement of customers through technologies such as WriteHuman.ai, Vidiofy.ai, and AI analytics for targeted advertising and personalized experiences. This fusion increases efficiency and creativity, keeping a vital human element in strategy and authenticity in the rapidly changing environment, which is driven by data.
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Why gamification in sports? Did you know that according to New York Times, only 23% of Generation Z (people born after 1995) are fan of sport, in comparison 42% of millennials (people born between 1981 and 1996) declared to be sports fan. Even 27% of gen Z declared that they were not in love with…
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Is AI going to take over the world? Is your digital marketing career over? Will digital marketing still be a viable career choice with the rapid expansion of AI we have witnessed? If you are looking to get into digital marketing or are already established within the industry, I’m sure that you’ve had concerns about…
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The blog explores the transformative influence of Augmented Reality (AR) on digital marketing, going beyond traditional screens to provide tangible and immersive encounters. Supported by concrete statistics, the expanding AR market, currently valued at $32 billion and expected to reach $50 billion by 2027, signifies a significant shift in how businesses interact with their audience.…
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Unlock the full potential of your restaurant with the magic of digital marketing. Discover how a robust online presence can transform your culinary dreams into a bustling reality. Today’s article is a treasure trove of actionable insights for both budding restaurateurs and seasoned chefs looking to spice up their digital game. We delve into the…
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The artificial intelligence (AI) is the new digital marketing trend. It has the power to make your digital marketing campaign much more effective and interesting thanks to its abilities to collect and analyse data optimally, to its capacity to generate personalized contents and much more.
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Dive into the ski world’s dynamic ‘slope versus cost equation’ where advertised perfection meets the unpredictable reality of changing snow conditions. Join us as we uncover the industry’s response and navigate the evolving landscape of skiing in a climate-changed era. Buckle up for a journey that goes beyond glossy brochures to explore the real thrill…
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Hailey Bieber, an American model and media personality, sends beauty fans into a MELTDOWN after announcing a launch of another addition to her skincare brand Rhode. The new “it girl” of the social media may just be using the smartest marketing tricks to continuously make Rhode products go viral across the globe.
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Taylor Swift’s presence at Super Bowl LVIII alongside #58 tight-end Travis Kelce, amplified and exceeded predicted impressions during the big game. Discover the top 10 companies that also scored touchdowns by brilliantly leveraging Taylor Swift in their digital marketing strategies in advance of the Super Bowl LVIII. Are you ready for it?
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Discover the digital marketing secrets essential for authors to succeed in the modern publishing world. Learn how to conquer bestseller lists and engage readers using digital strategies.
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The world of DJing is, similar to many other industries, no longer defined solely by the ability of the artist to create their art. Instead, to “make it” in this ever tight knit industry is now equally marketing and branding as well as talent and skill on the decks.
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The phenomenon that is Artificial Intelligence (AI) has taken the world by storm the last couple years. By improving AI the world is changing, drastically, and depending on who you ask the response on the subject differs a lot. Is AI the way forward for human development or is it the beginning of a dystopia? …
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Nowadays, we are constantly attacked by an enormous inflow of information, stimuli, advertisements and messages that encourage us to continuously pay attention and purchase, which is why it is tough for a company to stand out in customers’ eyes, we are overflown by content from every side. However, there is one aspect that connects each…
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“Honkai is a story filled with positivity and sunshine.” It is not a lie.
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The Ferrari Phenomenon: A Case Study in Digital Marketing Excellence
AR (augmented reality), Blogging, Branding in Digital Marketing, Connected Consumer, Content Creativity, Content Marketing, Content Strategy, Copywriting and content optimisation, Digital Advertising, Digital Marketing Research, Digital Marketing Strategy, Digital Marketing Trends and News, SEO, Social Media, Uncategorized, Video Marketing, VR (virtual reality), Website optimisationGet ready for an electrifying dive into Ferrari’s digital strategy in our next blog, “The Ferrari Phenomenon.” Discover how the iconic brand combines social media genius, virtual showcases, and AI innovation to captivate a global audience. From the racetrack to the digital realm, Ferrari’s blend of tradition and technology redefines luxury marketing. Stay tuned for…
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The atmosphere is electric and expectations sky-high, ladies and gentlemen, buckle up for the all-star game weekend. The game we’ve all been waiting for is set to tip off on February 18th 2024 in Salt Lake City and promises to be not only an epic clash of basketball titans, but also to be a digital…
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