As Youtube is one of the most widely used platform and Search engine, you need to take these few steps to boost your business ! Whether your a newbie or a long-time user of Youtube, applying 3 new tips will grow your audience and maximize your revenue ! 😱
Bring value
Bringing value is the most valued criteria for Youtube algorithm and you need to do it now. The main criteria for Youtube to determine wether you bring value or not is the time spent watching your video ! The longer a viewer watches a content on the platform, the more the content is of good quality !
“Remember that time is money” 💸
– Benjamin Franklin –
Not only do you need to talk about something interesting, you have to bring value during all of the video. The first 20 seconds are the most important ones as they should catch the attention of the viewer and make him want to stay longer watching your content. You need to maintain a high retention rate for your video to be recommended to more and more users. In fact, as Youtube is a business and a real cash machine, their algorithm will push videos that generate interactions and create communities so that Youtube can monetize their time. Youtube’s main statement “is time is money”. If something’s free, you are the product.
youtube seo is your best friend
Even being the best at bringing value, here’s a bad news for you : it won’t be enough…
Luckily, here comes the bearer of good news ! You can overcome this curse by using very powerful Youtube SEO tools 🎉. Let’s start with the basics. Traditional SEO such as keywords techniques are the first step into referencing your videos at the top. You must keep using the best practices for traditional Google SEO because as Youtube is owned by Google, their algorithms are very linked and have a lot of common features.
However, Youtube’s search engine optimization also has its own specificities. Let’s just discover what Youtube itself recommends as its best practices :
The first thing about Youtube search engine optimization is that you must use top-search keywords that you can find by using different tools :
These will help you discover what is the current keywords’ trend. However, it is important that you keep in mind that the competition on these keywords is huge which is why you should try to use long-tail keywords to narrow your competition and precise what your content is about.
The last key thing to remember is to keep an eye on your metrics, the most important one being the CTR. The click-through rate is very easily understandable by the Search Engines because it determines if a user has clicked or not on your content. A high CTR tells Youtube that your content is worth it and that future users will most likely tend to click on your video. You won’t be able to change this rate but you can influence it by having a catchy title and description, a qualitative thumbnail.
You can learn more about how to use Youtube SEO on this Article from RockContent !
Use social media to create a community
When using Youtube as a tool to generate revenue, generating traffic and interactions on your videos is very important but you’ve got to play the long run. The best way to generate money through Youtube is considering it as a marathon, the longer you last the more competitors will run out of breath and you’ll become the best.
The only way to stay long and be at the top is by creating a community ! You need for your consumers to feel like they are a part of a project bigger than themselves. You’ll be able to achieve this by interacting frequently with them via different channels. Diversify your ways to reach your customers by posting on social medias and create different content for the different platforms so that they never run out of new content to watch and interact with. You can use social media to tease them new content in advance, by connecting them together via interactive actions. People need to be part of a team that achieves great things and the only way for them to feel this is by interacting in a more direct and natural way with you.
The last important thing about how you must use your social media channels is by keeping in mind that competition is not always a bad thing, it can create synergies ! Don’t see your competitors as enemies because they could be your best allies to create synergies between communities.
Keep in mind those three tips about Digital Marketing on Youtube and your Youtube revenue will skyrocket !